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Author Archives: Kamal Subedi

  HomeMyideas   : :   Articles by: Kamal Subedi
it outsourcing-Infinity Best IT Company in Chitwan
Posted on By Author Kamal Subedi Categories Marketing

Social Media Marketing in 2020-2021: Benefit for Startups in Chitwan

The new year is right around the corner. And Most of the Business are already prepared because there are many complexities and business are evolving day by day but the costumers are limited. To reach the customers we need to go with different options and digital marketing is one of the best solution to work with. And there are actually more interesting trends that will affect your marketing that no one is really talking about. So, what are these trends? What’s going to happen in 2021?

Social Media Marketing will Evolve

  • Facebook marketing
  • Twitter marketing
  • Instagram marketing
  • LinkedIn marketing
  • Pinterest marketing

One of the most amazing things about social media marketing is how much it has evolved in such a quick timeframe. Something that barely existed a decade ago has become an inescapable necessity. One of the easiest ways to track this evolution is through the metrics used to measure marketing success over the years.

A decade ago, social media was largely uncharted territory—essentially free digital real estate for anyone to claim. Businesses that were on social media had a focus on narrow KPIs, such as obtaining more followers and growing their network, or simply just keeping their online profiles up-to-date.

As social media channels grew and increased in variety, content marketing gained more popularity amongst online marketing professionals. The social media strategy of businesses started to move from “vanity metrics” as marketers felt the pressure to demonstrate an ROI for their online efforts. Content marketing, such as blog posts and other content forms, were used to entice people back to the company website, where they could be turned into leads and sales. This meant the metric of choice was conversions, and the focus was more on sales.

  1. Both technology and customer expectations have advanced: Ten years ago, social media was less mobile—people needed to access their social media accounts via awkward feature phones or regular computers. Times have changed. According to Pew Research, only 35% of Americans owned smartphones in 2011, and that number has now risen to 77%. Customer expectations have advanced in tandem with the technology, with 42% of customers who complain on social media expecting a response within an hour. Has your social media strategy kept pace with your audience’s expectations?
  2. The customer’s voice is now as loud (or louder) than your company’s voice: In the early days of social media, companies were the broadcasters and customers were the audience. Now, the customer has a voice as loud as yours, and what used to be your audience has become your conversation partners. With the changes in algorithms on channels such as Facebook, your announcements get downgraded in visibility, but your conversations with your audience are still included in their message alerts (and the feeds of all their friends and followers). Basically, friendly is the new social media strategy.
  3. Data caught up with hunches: Many people had hunches about the value of customers, but you can now prove that engaged customers are worth significantly more to your company over time than your unengaged ones. Data and numbers are the heart of any good social media strategy. It turns out that being friendly and conversational is an amazing marketing tactic, as it builds engagement in your audience.

How Infinity Ideas will Solve the Digital Marketing Problem

Infinity Ideas Management Services is a creatively driven Business Consulting and Advertising agency based in Chitwan (Nepal) that creates high-impact business solutions for both traditional and digital media to its clients. We offer different services as: – Website Design – SEO – Digital Marketing – Research – Event Management – Branding – Consulting Services.

We are the team of Professionals and we help your Business grow in this competitive situation by the following measures:

  • Social Media Management
  • Detail Ad Targeting
  • Customer Segmentation
  • A/B Testing
  • In depth Social Media Analytics
  • Sentiment Analysis of Customer
  • Brand Auditing
  • SEO Auditing
  • More advanced, dynamic and direct social ads
  • Influencer’s Marketing
  • Video content
  • Integrating Your Customers

Thus, being the team of professionals we could help to give the greatest ROI by working together.

clean feed-Infinity Best IT Company in Chitwan
Posted on By Author Kamal Subedi Categories Marketing

Clean Feed Policy in Nepal

Kathmandu: The government urged all stakeholders concerned to implement the clean feed (operation of foreign TV channels without advertisement) as per the Advertisement (Regulation) Act, 2076 and Regulation, 2077 from Today.
Issuing a press release on Thursday, the Ministry of Communications and Information Technology reminded that government had already formed the advertisement board for the implementation of the law. All concerned stakeholders are therefore urged to implement the Act in letter and spirit, otherwise Ministry would take punitive measures.
The Act has banned the Nepali media to use foreign advertisement with dubbing. Similarly, the associations that did contract with foreign channel for the broadcast with down link were provided a year’s time ensure clean feed.

Via: Corporate Nepal

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office 365-Infinity Best IT Company in Chitwan
Posted on By Author Kamal Subedi Categories Education

Is Microsoft 365 Really Free for Students and Teachers?

Microsoft (formerly Office) 365 for Education looks like a great deal. It comes with Microsoft’s productivity suite with additional communication and collaboration applications. It’s also advertised as free. In this post we’ll be asking:

Bottom line up front: Microsoft 365 Education is totally free.

  • Is it really free?
  • What do you get?
  • How does it compare with G Suite?
  • First things first. Is it really free?

There are three Microsoft 365 Education plans. The basic plan, A1, is entirely free for an unlimited number of individual users. The other plans do charge per user if you want to upgrade your educational organization to those plans to get the extra features. This is entirely optional, the fee education plan has a ton of great stuff.

What’s included in the plan?

Microsoft 365 brings all of Microsoft’s core productivity and collaboration tools to the cloud. Email, group chat, and group collaboration within projects across multiple applications are all supported.

With the exception of Publisher, these apps are device-agnostic and can be accessed from anywhere, with storage on the Cloud in OneDrive.

The basic, free version of Microsoft 365 Education brings together the core apps in their online-only forms, meaning there’s no desktop app. Users do get the desktop version of OneNote.

There’s no limit to the number of users, and the plan includes Class and Staff notebooks, Professional Learning Community (PLC) groups, compliance solutions with a unified eDiscovery center, rights management, data loss prevention, and encryption.

Microsoft calls this their ‘A1’ plan: entirely free for faculty and students, it includes:

A1 plan-Infinity Best IT Company in Chitwan

Outlook

Outlook is Microsoft’s business and organizational email, the equivalent of Gmail. Outlook Web Access (OWA) is free to anyone, and like Gmail is to G Suite, it’s your ID for the rest of the Office ecosystem. For A1 plan users in Microsoft 365 Education, there’s a 50GB inbox limit. There’s unlimited email storage with In-Place archiving and legal hold.

If you already have a standard Outlook account you can connect it to OWA by enabling Outlook Anywhere in File>Account Settings>Exchange>More Settings>Connection.

Word

Microsoft’s flagship word processing and desktop publishing application. The Microsoft 365 version offers instant simultaneous collaboration. A1 plan users get the web version.

Excel

Collaborate, create spreadsheets, get visualizations and use AI to get additional insights. On the A1 plan, you get the web version only.

Powerpoint

Create, edit, and collaborate on presentations and slideshows with animations, cinematic motion, 3D models, and a library of graphics and templates. Web version only.

OneNote

A note-taking app that allows hand drawing and annotation using a stylus, collaboration, and organization. The A1 plan gives you access to the desktop app.

Teams

Teams is a collaboration hub for Microsoft 365 users, with meetings and group chat, admin functions, and third-party apps.

OneDrive

Microsoft’s cloud storage tool, OneDrive lets users set time limits on links, scan documents, whiteboard with their phones, and save the results as documents. There’s also data loss management and encryption. Microsoft 365 Education users get unlimited OneDrive storage.

Stream

Microsoft’s take on YouTube, Stream lets users make, share, and interact with videos across the Microsoft 365 ecosystem.

Flow

Flow lets users automate tasks quickly and easily across applications without writing any code.

Skype

We’ve all met Skype. It’s the most familiar video calling and conferencing tool out there. Office A1 users get Skype for Business which gives you additional features including call recording and up to 250 attendees on conference calls.

Sway

Sway lets you create visual, interactive stories, offering ready-made design packages and web and device integrations to make design and production easier and faster.

Forms

Forms lets you collect data, post self-marking quizzes, and quickly ask groups questions to gather responses. It integrates tightly with Excel to deliver data and insights.

Yammer

Yammer is Microsoft’s internal social network for organizations. It’s aimed at filling the same niche as something like Slack or doing the same job as a Facebook page but with better functionality and security.

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smmarketing-Infinity Best IT Company in Chitwan
Posted on By Author Kamal Subedi Categories Marketing

Top Social Media Marketing Trends To Pay Attention To In 2020

2020 Will Be The Year Of The Voice Strategy

The majority of people searching for information on the web still trust search engines but the way people search for information online is changing.
Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet.
According to comScore’s forecasting, 50 percent of searches will be performed through voice functions in 2020 and the majority will be done without even looking at a screen.
Just as marketers have optimized content for web 2.0 and mobile, they will have to start optimizing content for voice search as well. To quote NewsCred, “If you’re a marketer, “What’s the Alexa strategy?” will be a question you’ll be expected to answer.”

Mobile Responsive Websites Are A Must

I can hardly believe I am still singing this same tune! But just in case, the message hasn’t been 100% absorbed, let me say it again.
Without a mobile responsive site, not only are you losing out significantly in the organic search rankings, but Google has made it very clear that it will penalize sites that are not mobile responsive.
Google says 61 percent of users are unlikely to return to a mobile site they had trouble accessing with 40 percent visiting a competitor’s site instead.
If you haven’t implemented a mobile-first strategy yet, make it an urgent priority in the coming year.

Messenger Apps Will Continue To Evolve

Did you know that more users use social messaging than actually the social media itself — especially younger millennials?
There are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn).
Facebook Messenger alone is on the phones of over 1.2 billion people, with Facebook saying that there are now more than 2 billion messages sent between businesses and people on Messenger each month.
As the use of social media messaging platforms grows, the potential for improving customer experience will also expand exponentially.
The combination of messaging platforms with chatbots powered by artificial intelligence (AI)will make it possible for companies to engage in more relevant, personalized and helpful customer conversations at scale.

Video Content Is Here To Stay

Video is long past the status of a hot new trend, but it still remains an important trend in social media marketing.
If a picture says a thousand words, a video tells a million.
Video marketing can help you tell your story in a more entertaining, educational and inspiring way so if it’s not already part of your strategy, get on board with video this coming year.

TikTok Continues Its Meteoric Rise

With more than 800 million monthly active users and a median age of 16–24, TikTok continues its incredible rise.
To quote Hootsuite’s social trends report for 2020: “Whether or not it lasts, TikTok’s popularity brings valuable insight into the future of social culture, content, and collaboration. Social marketers should keep an eye on TikTok while using these insights to adapt their strategies on established networks for the next generation on social.”

Stories Will Continue to Grow In Popularity

Nowhere is the concept of stories more evident than on Instagram where over 400 million people use Stories daily. Introduced as a sort of successor to Snapchat’s “self-destruct” style of content, stories are no longer seen as a novelty. At this point, they’re a staple of Instagram itself.
Similar to Instagram Stories, Facebook Stories — user-generated slideshows and video collections — are short (around 20-seconds) pieces of content created on your smartphone and available for up to 24 hours.

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Gsuite-Infinity Best IT Company in Chitwan
Posted on By Author Kamal Subedi Categories Consultancy, Education

What is G Suite for Education? | What You Need to Know!

What is G Suite for Education?

G Suite for Education is a suite of tools that can help you increase opportunities for critical thinking, communication, collaboration, and creativity, all while supporting the learning objectives that you have for your students.

G Suite for Education is a suite of free Google tools and services that are tailored for schools and homeschools. It is available globally to all educational institutions that qualify.

Requirements for G Suite for Education

K–12 schools, higher-education institutions, and homeschool co-ops are eligible for G Suite for Education if they meet certain criteria. The institution applying for G Suite for Education must submit the application.

  • K–12 and higher institutions must:
    • Have verified not-for-profit status.
    • Be a government-recognized, formally-accredited educational institution delivering nationally or internationally-approved certifications at primary, secondary, or third level.
  • Homeschools must be verified by a state homeschool organization.

G Suite for Education tools are:

  • free,
  • ad-free,
  • reliable,
  • and secure.

These tools are already used by millions of students in schools around the world. Of course, free is great, but the best thing is that these tools are relevant to students, easy to use, and open doors to many new ways to learn.

  • 24/7 Access
  • One Login for EVERYTHING!
  • Collaborative
  • Use on Any Device/Cross-Platform

What Applications are Included in the Core Services?
The G Suite core services are the meat and potatoes of the suite, and you will find these are probably where you spend the bulk of your time. Each one of these can be managed and enabled/disabled through the admin console. (Ex: Some schools choose to use a different email program and will disable Gmail for their users.)

The core services include:

The G Suite core services are the meat and potatoes of the suite, and you will find these are probably where you spend the bulk of your time. Each one of these can be managed and enabled/disabled through the admin console. (Ex: Some schools choose to use a different email program and will disable Gmail for their users.)

The core services include:

Google Classroom: is a free application designed to help students and teachers communicate, collaborate, organize and manage assignments, grade and give feedback, go paperless, and much more! Note: (For information about getting started with Google Classroom, check out my Google Classroom Master Class, and all of the Google Classroom resources on Shake Up Learning.)
Google Chrome Sync: is a feature that allows End Users to synchronize bookmarks, history, passwords, and other settings across all the devices where they are signed in to Chrome.
Gmail: Gmail is a free, web-based email platform that offers SPAM protection and is completely ad-free in G Suite for Education accounts.
Google Drive: Google Drive allows you to store your files securely and access them from any device, as well as create, open and edit your files. You have UNLIMITED storage space with G Suite for Education.
Google Calendar: Google Calendar is a free, web-based calendar platform that is completely ad-free in G Suite for Education accounts.
Google Vault: Google Vault lets you retain, hold, search, and export your organization’s mail and chat messages. You can also search and export your organization’s files in Google Drive.
Google Docs: Google Docs is a free, web-based word processing tool that allows you to create and edit documents online and collaborate in real-time.
Google Sheets: Google Sheets is a free, web-based spreadsheet tool that allows you to create and edit spreadsheets online and collaborate in real-time. It is great for data analysis and organization.
Google Forms: Google Forms is a free, web-based form tool that allows you to create forms, surveys, and quizzes that collect response information in real-time.
Google Slides: Google Slides is a free, web-based presentation tool that allows you to create and edit presentations online.
Google Drawings: is a free, web-based diagramming software. It allows users to create flowcharts, mind maps, concept maps, and other images.
Google Sites: Google Sites is a free and easy way to create and share websites and web pages. (Please note: The NEW Google Sites is tested on the Google Certified Educator Level 1 and Level 2 exams.)
Google Meet: Google Meet is a free communication and collaboration tool for video calls, and screen sharing.
Hangouts Chat: Google Hangouts Chat is a free online chat system for individual and group chats.
Jamboard: is a web-based service that allows End Users to create, edit, share, collaborate, draw, export, and embed content within a document.
Google Keep: is a web-based service that enables End Users to create, edit, share, and collaborate on notes, lists, and drawings.
Google Tasks: Keep track of your daily tasks, organize multiple lists, and track important deadlines with Google Tasks.
Google Groups: allows you to create and participate in online forums and email-based groups with a rich experience for community conversations.
Google Contacts: is a web-based service that allows End Users to import, store, and view contact information, and create personal groups of contacts that can be used to email many people at once.

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